Comcast needed a compelling, culturally-relevant way to demonstrate how their WiFi services empower creators, not through specs or jargon, but through real stories that resonate with the next generation of entrepreneurs, influencers, and innovators.
Comcast hired REC Philly as their creative agency to lead the concepting, talent sourcing, production, distribution and storytelling behind the Because of WiFi campaign. Our charge: bring their Wifi offering to life through the lens of creators who depend on connectivity to power their careers.
We developed a storytelling campaign featuring five influential creators — Will Toms, Christian Crosby, Suzanne Sheer, Naomi Smith, and David Carter — each representing a different facet of the creative world or ecosystem. From studio sessions and content drops to remote work and livestreams, we crafted original video assets and social content that made one message clear: powerful WiFi isn’t a luxury, it’s a necessity.
Scope of Work:
- Full-service creative direction, casting, and production
- Multi-location video shoots showcasing real use cases
- Social-first storytelling tailored for maximum engagement
- Creator-led content amplified across Instagram, YouTube, and TikTok
- REC oversaw the full rollout of this campaign—developing a strategic content calendar, coordinating posts with influencers, and ensuring timely execution across all platforms
This campaign didn’t just meet Comcast’s brand goals — it redefined them. By embedding the brand into the creative process, we helped shift perception from utility provider to cultural collaborator. The campaign launched strongest on LinkedIn, exceeding all key benchmarks by at least 56%.
By the Numbers:
- 14Million Impressions
- 364,000 Engagements
- 30,000 Clicks
Learn more about this campaign
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