AMP2AMP Music Experience Case Study

The Task

As College students returned to Philadelphia, Lyft was looking for a powerful activation to engage millennials & to reward their most loyal riders with a unique experience.

AMP2AMP w/ Lyft - Sylo, Sango, Joshua Lang

The Solution

We created the “Amp 2 Amp Music Experience” & booked Sango to headline Underground Arts with support from DJ Sylo & Joshua Lang. To go alongside the music, attendees were also treated to a free ride to the venue, open bar, glow sticks, & a live painter. Our production team also built a branded photo booth activation & brought in additional pink & purple lights to create a vibrant & lively atmosphere that aligned with Lyft’s brand identity.

The Services

  • Experiential Marketing
  • Talent Booking
  • Event Production & Set Design
  • Community Engagement & Digital Strategy
  • Content Creation
THE RESULTS Brush
AMP2AMP Powered by Lyft | Credit: @VisualPhilly

PHILADELPHIANS

650

Attendees

200

Branded Photo Activation Shots Taken

49640

Reach

3024

Social Engagements

SOCIAL IMPRESSIONS

100,000

Impressions

PERFORMERS

SANGO

SYLO

JOSHUA LANG

PHOTOS FROM AMP2AMP

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