As College students returned to Philadelphia, Lyft was looking for a powerful activation to engage millennials & to reward their most loyal riders with a unique experience.
We created the “Amp 2 Amp Music Experience” & booked Sango to headline Underground Arts with support from DJ Sylo & Joshua Lang. To go alongside the music, attendees were also treated to a free ride to the venue, open bar, glow sticks, & a live painter. Our production team also built a branded photo booth activation & brought in additional pink & purple lights to create a vibrant & lively atmosphere that aligned with Lyft’s brand identity.
of Philadelphia’s brightest and most talented creative minds!