https://www.youtube.com/watch?v=BWkYwfM3aMk&t=83s

Amplify Philly Case Study

The Task

Philadelphia’s start up & arts community had an opportunity to be spotlighted at SXSW through a city-wide initiative. Local corporations, institutions, & start-ups were ready to support an initiative that would highlight Philadelphia at the international conference but a concentrated effort was needed to represent the city properly.

The Solution

We collaborated with Witty Gritty and Philly Startup Leaders to convert at 2-story restaurant in Austin, Texas into the first ever “Amplify Philly House” for 2 days/nights during SXSW. During the day, we hosted a trade show on the first floor featuring 6 Philly based startups while panels, keynotes, and networking took place on the 2nd floor.

As the day wrapped up, we transformed the space into a music venue and brought in professional lights, sound, and stage equipment. Since 2016, we’ve been accountable for raising over $300,000 to produce the Amplify Philly initiative and have booked over 100 local artists.

Each year we organize a media team of videographers, photographers, and editors who travel to Austin, Texas to produce the content that will recap all Amplify Philly Activations.

The Services

  • Fundraising
  • Event Production
  • Talent Booking
  • Media Production
  • Promotion
THE RESULTS Brush

PHILADELPHIANS

300

Philadelphians in attendance

6

companies at Trade Show

75+

Philadelphia musicians

4

Grants to Minority Entrepreneurs

DATA COLLECTED

2000

contacts collected via SXSW Lead Tracker

8,000

email collected via RSVP site

2,500

house attendees

10,000

total contacts generates

SOCIAL IMPRESSIONS

36,000,000

#AmplifyPhilly impressions
LATEST NEWS Brush
Contact REC Philly

TESTIMONIALS Brush

SXSW is arguably one of the most influential tech conferences in the country, so it was important for us to go and participate.

Jim KenneyMayor of Philadelphia

Amplify Philly epitomizes what it means for a city to collaborate across areas of art, technology, and innovation. This was such a powerful and well-orchestrated event that brings communities together.

Allan DombCouncilman

The biggest benefit from Amplify Philly at SXSW was that it provided us with nationwide press. We got to connect with Forbes and then CNBC as a result

Yasmine MustafaFounder & CEO of ROAR for Good

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