https://www.youtube.com/watch?v=1qEBU51UL7o

Firefly Case Study

The Task

Firefly Music Festival was looking to establish a deeper connection in the Philadelphia market. They wanted to increase community engagement, awareness, and ensure local artists had performances opportunities.

The Solution

We were responsible for booking 15 local musicians in the greater Philadelphia area to perform on the first event Northeast Rising Stage.

Planned and executed a local contest to select the final act to play at the Firefly Stage. Thousands of local artists entered, and the final 5 bands played in front of a sold-out audience & panel of local judges to select the winner. We hosted an additional event at a local venue to promote FireFly by giving away free tickets to the first 300 fans to arrive at the event.

We sent a media team of videographers, photographers, producers, and editors to Firefly. Our media team also filmed & edited recap videos of the festival happenings each day, giving Firefly the opportunity to distribute these daily recaps in real time.

The Services

  • Event Production
  • Talent Booking
  • Media Production
THE RESULTS Brush

MEDIA SUCCESSES

130,000

total video views from 31 professionally-produced videos.

1,281,001

total impressions from 45 festival photos published.
Contact REC Philly

JOIN OUR COMMUNITY

of Philadelphia’s brightest and most talented creative minds!