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REC Session: Creating Remarkable Experiences — w/ Yusuf Muhammad (Event Curator, Cultural Architect)
August 7 @ 7:00 pm - 9:00 pm$10
INTRODUCING: REC Sessions
An educational workshop series focused on the topics & strategies an Independent Creator needs to know – work smarter, not harder. This Session will feature Event Curator, Cultural Architect, Yusuf Muhammad on his experience & advice on creating remarkable experiences.
Yusuf is an independent promoter/marketing/talent buyer having worked with Live Nation, AEG Live, Red Bull, Heineken & more. Based in Philadelphia, Las Vegas & Atlanta with eight years of experience curating and creating events in multiple markets nationally. Yusuf has worked in programming and stage management for multiple festivals such as Art of Cool, Afropunk, One Music Fest and more. In Las Vegas, he stepped into the driver seat and booked, managed and co-created JAMFest in 2017 which featured local acts alongside headlining talent. Outside of the music side of festivals, after being invited to speak at the United Nations in 2014, he now regularly speaks about event coordinating and the “wins, losses & lessons” of show and festival booking at conferences, schools and more all over the US, Canada and most recently Europe. In fall of 2017 he stepped into the booking agent/road management world working with Diddy’s son & the new face of Bad Boy, Christian “King” Combs and capping it off by putting together Christians first US tour. Yusuf is now focusing on transitioning into more projects in the creative marketing world, looking to apply and bride the gap between culture & corporate.