REC Announces Plans to Open a 10,000 sq. ft. Creative Facility in Fashion District Philadelphia
The first of its kind in the region, this new space will provide the necessary resources, programming, and community to further empower local creatives to build sustainable businesses.
Wednesday, July 31, 2019 (Philadelphia, P.A.) – During a collaborative town hall on Tuesday evening, REC unveiled their plans to open a brand new 10,000 sq. ft creative facility, the first of its kind in the region, located in Fashion District Philadelphia (formerly known as “The Gallery”). Serving as the company’s new flagship location, REC’s new space is expected to open in Fall 2019 at 9th and Market Streets and will have the capacity to serve over 3,000 creators and members.
The new facility will house recording studios, visual labs, a podcast studio, rehearsal space, production rooms, meditation rooms, private conference rooms, and a creative coworking and 200 person event space. (Click here to check out the blue prints & virtual walkthrough of the new location). In addition to having access to the space and resources, members will have the opportunity to sell merchandise and artwork in REC’s cafe and retail store, which will be open to the public. Here, REC will continue to host engaging educational programming and events, creating the community infrastructure for independent creators of varied disciplines to build, sustain and scale their businesses.
The space will be accessible via the mall and REC’s own front door entrance on 9th Street, which provides after hours access for events and for members to use the space to create. Individuals can gain access through REC’s membership program, starting at $49 per month. Additionally, companies can purchase bulk membership packages for their employees, as well as sponsor local artists’ memberships.
“We know that a city’s creative community helps build and sustain community vitality,” said William Toms, Co-Founder and Chief Creative Officer of REC. “Therefore, REC’s mission is to ensure that art, culture, and creative entrepreneurship are deeply rooted in the heart of every city. As we enter our new phase of growth, we’re continuing to cultivate the strongest network and pipeline for creators by providing the resources and access they need to make their passions profitable.”
To fund their expansion plans, REC has sourced $3.2 million in capital to date. $1.1m was raised so far in their Seed Round supported by private investors* and community leaders such as Steven Finn, Entrepreneur and Investor; Chase Lenfest, Entrepreneur and Philanthropist; Allan Domb, Councilman At-Large for the City of Philadelphia; Jon Gosier, Founder and CEO of Southbox Entertainment; Mia Tinari, VP Global Head of Marketing and Communications at TAIT; Tracey Welson-Rossman, Founder of TechGirlz; Bob Moore, Co-Founder and CEO of Crossbeam; Keith Scandone, CEO and Co-Founder of O3 World; Aaron Ricketts, Founder of The Ricketts Company; and Natalie Nixon, President of Figure 8 Thinking. REC also received support from the Reinvestment Fund.
“REC’s techniques for building entrepreneurial muscle and community for practitioners in the creative economy is an innovative model to scale around the world,” said Natalie Nixon, Investor and President of Figure 8 Thinking. “It’s just in time for the future of work.”
Philadelphia-based sponsors and partners include WXPN, Temple University Alumni Association, Live Nation Entertainment Philadelphia, Roland, Shure, and Solid State Logic.
“As a long-time champion of Philadelphia artists, we’re excited to partner with REC in their entrepreneurial new venture,” said Roger LaMay, General Manager, WXPN. “They have a track record of empowering creatives, and we hope to bring some of what happens in this space to a wider audience.”
Utilizing local resources was paramount when designing the new space, which is proudly comprised of nearly all Philadelphia-based vendors and partners, such as Eimer Design, architecture and interior design; Liz Barrella, design consultant; Mid Atlantic FX, venue/sound production; Jon Smeltz, Studio Design, Audio Engineer; Lightglass, specialty lighting; O3 World, space and membership technology; and Wilco, SMART Access Integration.
Furthermore, the partnership between Fashion District Philadelphia and REC displays the commitment to fostering positive change, civic engagement and cultivating the local creative economy. With a projected foot traffic of 22 million commuters and 42 million tourists annually, this new central location will further establish REC as the premier community for independent creators in the Greater Philadelphia region, while positioning creatives at the heart of the city and exposing them to new audiences in an effort to help grow their businesses.
“What began as a 600 sq. ft location in North Philly is now expanding to a fully operating ecosystem, supporting creatives of all kinds in our community,” said David Silver, Co-Founder and Chief Executive Officer of REC and Lead Organizer of Amplify Philly. “When you pair Philly’s vibrant culture with the abundance of young creative talent, magic happens. Philly has proven to be a viable incubator city for REC, and our goal is to scale to new markets over the next few years, using the values and comradery fostered here to amplify the talents of creatives across the world.”
Additional plans and grand opening details will be announced at REC’s annual Citywide Creative Summit this Fall.
Part creative incubator and part creative agency, REC’s (Resources for Every Creator) unique business model is the only of its kind in the country, revolutionizing the new creative economy based on three principles: direct-to-consumer entrepreneurship, resource sharing, and creating safe spaces for creatives and independent artists. Founded in 2014 by Toms and Silver, REC has designed and developed a scalable model for local artists and makers to access the resources, education, and network to build sustainable careers in their hometown.
About REC: REC (Resources for Every Creator) is an ecosystem that exists to empower independent creators to build sustainable and scalable businesses. Part creative incubator, part creative agency founded by David Silver and William Toms in 2014, REC is a community and physical space designed and dedicated to providing creators with the tools, resources, and education that they need to fully cultivate their passions. With the grand opening of its flagship creative facility, the first of its kind in the region, and the growth of this innovative model, REC seeks to ensure that arts, culture and creative entrepreneurship are embedded in the heart of cities across the world, both figuratively and literally, for generations to come. www.RECPhilly.com @recphilly
About Fashion District Philadelphia: Fashion District Philadelphia is the first robust retail and entertainment offering of its kind in Downtown Philadelphia. Spanning three city blocks, The District will feature over 800,000 square feet of dynamic offerings including flagship, traditional full price, off-price and branded outlet retail, experiential dining and entertainment, along with public art and evolving cultural events. With a prime location in Center City, The District is just steps away from Philadelphia’s historic district and connected to Reading Terminal, the Pennsylvania Convention Center and SEPTA’s Jefferson station – a convenient, transit-oriented location offering accessibility for millions of Philadelphia residents, commuters and visitors. Additional information is available at www.fashiondistrictphiladelphia.com or on Facebook, Twitter or Instagram.
*Additional investors include:
Brendan Lowry, Founder of Rory Creative
Jon Lavin, Sr. National Sales Director at Primerica
Eric Lynn, CEO of Northbound Strategies
Chuck Bragitikos, President of Vibrant Development Group
Keith Schneck, Financial Operations Consultant
Peri Higgins, President of Evolve Advisors
Michael Gallagher, Founder and CEO of SEED SPOT Philadelphia
Michael Gadsby, CXO of O3 World
Steve Rossman, Partner at Drucker and Scaccetti
Michael Rappaport, Founder and CEO of Chariot Solutions
Jordan McClain, Managing Director at Inverted Waves
Jeff Aldridge, Managing Director at Inverted Waves
Justin Carey, Managing Director at Inverted Waves