Transforming Civic Engagement for Gen Z and Millennials
REC Philly turned civic engagement into a cultural moment—mobilizing Gen Z and Millennials through immersive experiences, bold storytelling, and community-first programming.
Brand
Industry
Services
REC, the #1 platform for creatives, successfully executed the "Stronger Together" campaign to drive voter registration awareness and engagement during the 2024 election season. This event, held on April 19, 2024, exemplified our ability to create authentic, immersive experiences that resonate deeply with Gen Z and Millennial audiences. The campaign exceeded its goals, achieving over half a million impressions, 2,000+ RSVPs, and significant voter actions.
The Challenge
Show Up Strong, a non-profit committed to increasing voter participation among underrepresented communities in Pennsylvania, faced difficulty engaging Millennial and Gen Z audiences, who were resistant to traditional, direct marketing about voting.
Our strategy
REC crafted an immersive, day-long event called Stronger Together, centered around the theme "Show Up Strong," designed to capture the attention and participation of Gen Z and Millennial audiences in Philadelphia by meeting them where they are. The campaign aimed to raise voter registration awareness, drive voter engagement and action, and host an event that was not only impactful but culturally resonant. Our strategy incorporated interactive programming, influential partnerships, and comprehensive targeted marketing to amplify the event’s reach and deliver on our mission.
Results
Real reach. Real impact. With over 729K impressions and 400+ voter actions, the “Stronger Together” campaign outperformed across every major KPI.
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Highlights
Key Takeaways
Stronger Together showcased REC’s ability to engage and inspire Gen Z and Millennial audiences through innovative and authentic experiences. Our strategic approach not only increased voter registration awareness but also fostered a sense of community and empowerment among participants.
